Communicating with the right words to the right audience at the right time and in the right away can mean the difference between winning and losing. We have the know-how to develop the communications strategy and the skills and experience to successfully implement it. Companies, associations and organizations from across a wide spread of industries have come to value, appreciate and in some cases depend on our experience and expertise in meeting their public affairs objectives.
While we work in a wide range of sectors, don’t think that our knowledge of each is thin. We immerse ourselves in our clients’ issues, and take the time to become experts on industry-specific laws, policies and regulations. It’s the only way to offer the best advice and implement the best strategies to get the results our clients expect. It’s also what keeps us sharp, and ensures that we aren’t just recipients of information, but rather providers of information. After all, we aren’t much help to our clients if they are the ones with all of the information. Whether your sector is energy, healthcare, transportation or something else, learn how you can benefit from having us on your team.
Advertising can play an important role in getting a message out and shaping public opinion. It can also serve as an effective call to action on issues of public importance. We don’t use advertising to sell products; we use it to sell ideas, promote a cause or win support. Social media advertising, online banners, newspaper ads, bill inserts, television and radio ads, sponsored events – we’ve done it all. Developing ad concepts, writing scripts or copy, selecting talent, overseeing production and editing and placing the ads are all part of what we do for clients that need to be in front of audiences in a way that only advertising can accomplish.
Everyone has a story to tell and we tell it well. Our knowledge of and relationships with journalists allow us to present a compelling case to the public through the media and manage undesirable attention. From press conferences and feature stories to editorial board meetings, op-eds and media training, we design and implement media strategies and campaigns that enable our clients to tell their story well, no matter what it is. But building advocacy groups is only the first step; we turn coalitions into active forces that move decision-makers. This expertise is what differentiates our firm’s work from others.
When the client is ready to hit the panic button, our team is the calming presence that stays results-focused and goes to work. Our team has helped companies deal with crises from the aftermath of natural disasters to senior management resignations amid controversy. In each case, we outline clear objectives – both in the short-term and the long-term – and then utilize the resources available to implement a strategy. Whether it calls for media relations, paid advertising, strengthening key relationships, establishing better internal communications processes or all of the above, we assist companies and individuals get past the crisis and back on track.
We have seen it all when it comes to fundraising. Political fundraising is an art and a grind. Most fundraising strategies center on hard work, organization, and dedication. Unfortunately, plenty of political campaigns don’t get the message and try to shortcut fundraising.
Elected officials, nonprofit, public sector, and private sector organizations can all play a dynamic role in building stronger communities and making a difference in the lives of others. To advance a great mission, you rely on capital from people who are committed to preserving the things that need to be preserved and changing the things that need changing.
We help you build capacity through expert counsel in fundraising, planning, staffing, and training. We bring a proven track record, an innovative approach, and a genuine commitment to your success. Working together, we create lasting impact for our clients and their communities.
Without the right presentation, content can be lost. Working with our copy-writers and strategists, our in-house graphic designer can help our client’s message "pop" from the page. Communicating with the public requires a knack for cutting through the clutter and using eye-catching ads and collateral materials. Our design work includes everything from billboards and online ads to annual reports and technical documents. Creativity and style are evident without compromising content and effectiveness.
We turn awareness into action. The expression "strength in numbers" is more than that to us. It is a philosophy applied to create momentum for change. Sometimes, one thoughtful letter from one key constituency is the better way to make the difference. Knowing when to use what strategy is the art of public affairs and the science of grassroots campaigns. We invest the time to study issues, identify supporters and opponents, and know more about the issues we work than anybody else. Coalitions and grassroots advocacy can be instrumental tools in passing or defeating legislation, developing credibility for an issue campaign or bringing together various organizations for a common goal. But building advocacy groups is only the first step; we turn coalitions into active forces that move decision-makers. This expertise is what differentiates our firm’s work from others.
Sometimes “quality” can mean more than “quantity.” When clients need a close, personal contact that has the ear of a key decision maker, we can help find that valuable person. We use our network to identify influential individuals that can help our clients deliver their message directly to decision makers. From donors and confidants to uncles and next-door neighbors, we help find the most effective messengers to deliver their talking points to whoever they need to reach.
Everyone has a story to tell and we tell it well. Our knowledge of and relationships with journalists allow us to present a compelling case to the public through the media and manage undesirable attention. From press conferences and feature stories to editorial board meetings, op-eds and media training, we design and implement media strategies and campaigns that enable our clients to tell their story well, no matter what it is.
In the world of the 24-hour news cycle, media relations take on new level of importance. Our knowledge of and relationships with journalists allows us to help clients put forth a strong message, regardless of the issue. And media relations no longer means just television and print reporters – it’s bloggers, editorial boards, columnists and news directors. We develop a media strategy that complements the other components of the campaign, and ensure that the plan is carried out successfully. Utilizing op-eds, press releases, press conferences, media training, editorial board meetings, social media, and good old-fashioned working the phones, we leverage the media to get a message heard and influence the opinions of the public and decision-makers.
Perception is our reality. In assisting clients as they recover from a crisis, managing their reputation, or promoting them as good corporate citizens, we create opportunities to craft public perception in a way that supports their goals and values. We draw on internal and external strategic communications, relationships with community leaders and organizations, and community outreach to deliver thoughtful and comprehensive public relations programs that will cause even the harshest critics to reconsider. Our resources include a team of creative graphic designers and media production specialists that enable us to utilize any and all means necessary to convey a message and shape public perception and opinion.
Your reputation can give you a leg up or put you at a disadvantage with your competitors before you even start to compete. In some cases, a bad reputation can even keep you from being invited to compete. /ˈmantrə/ takes a long-term approach to reputation management. We won’t sacrifice an organization’s reputation for a quick win. But when things go south, we help clients rebuild public trust, mend broken business relationships and establish – or reestablish – the company’s good standing among stakeholders. Whether it’s rooted in systemic problem or it’s simply an issue of miscommunications or poor public relations, we can help make an organization’s reputation something of which they can be proud.
There’s no substitute for doing a little research and analysis before you start down a path. Evaluating options, identifying potential foes and allies, running a cost-benefit analysis or conducting a public opinion survey could save companies millions of dollars in the long-run and determine whether a plan is even winnable. Our team assesses the social and political environment for prospective projects, and the likelihood for success. We work with opinion researchers that specialize in policy issues and understand how wording can affect survey outcomes so that we’re sure to get an accurate result. This information helps clients make sound decisions and allocate resources in the most effective and efficient way possible.
Get in the conversation. There’s certainly a lot of buzz around social media these days. And in the world of public affairs, that sword cuts both ways. Our social media services include designing and distributing e-mail newsletters and action alerts as well as managing clients’ distribution lists. Facebook, Twitter, Instagram, TikTok, etc. have proven to be more than a passing fad and we advise and assist our clients in building communities, passively or interactively, within these and other diverse social networking and blogging sites.
Create a lasting first impression. We help our clients create a new website, renovate an existing website or add features that will brand the organization and support their strategic objectives. We also provide ongoing maintenance services to keep clients’ sites up to date and running properly. In addition, we manage clients’ website hosting, webmail and domain name registrations.
Tangible deliverables, thought leadership, and credibility earned through trust are key. Public relations isn’t just media – it’s about strategic communications across a plethora of platforms. From traditional press releases, content marketing and digital ads to managing online reputation and brand identity.
We begin our work with clients with the development of a thoughtful strategy, followed by highly coordinated tactics, ranging from media relations to community events, to direct marketing and more. Whether it’s working quickly to manage a crisis, proactively looking for media opportunities, or creating unique messaging and design concepts, we work collaboratively with our clients to maximize their efforts and investment. Strategies we consider for our clients often include:
Calendared multiplatform public relations plans
Press releases, media kits, contributed articles, interviews, and pitching
Digital advertising, search engine optimization, and paid social media content on YouTube, Facebook, Instagram, Twitter, and TikTok
Company culture, brand and marketing assessments
Pamphlets, postcards, direct mail, and other handouts
Grassroots marketing, campaigns, and events
Reputation and crisis communications management
Online + on-the-ground community building
Direct communication with key stakeholders via email, social media + (virtual) town halls
Thought leadership videos, blogs, panels, and newsletters
